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Sur La Table

Sur La Table

Below are designs I created for Sur La Table's implementation of Curate, a socially-powered SaaS product I worked on during my time at 8thBridge. Sur La Table's Cooking Community empowers users to create and share collections of products they love. Sur La Table appoints brand ambassadors, called Expert Chefs, to create richer, more interactive collections based on a recipe or an experience.

The Cooking Community encourages product discovery both on the product detail page as well as on the application's standalone page. By providing social proof, as well as inspirational ideas for how to use products, users feel more confident about purchasing a product from Sur La Table's retail site.

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Date: 2014-2015
Tags: #product design, #saas, #ui, #ux, #visual design